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Case Study

Kickstarter Nation

In the last few years, KickStarter has become a household name. It has become so large, that there are numerous websites with similar structures geared towards different types of projects. I myself have backed two Kickstarter and one Indiegogo campaign. These crowd funding sites have opened up a new form of marketing, specifically to artistic […]

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Build an Experience

Look at Yelp. Nine times out of ten, a bad review comes down to someone’s experience with a staff member. When building a brand, you’re shaping every experience that a user shares with your company. Today I want to give the spotlight to one of my favorite stores in New York: Cure Thrift Shop. Not […]

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We need elbow room

As seen in the picture below, advertisable space has gotten a little crowded recently. So what did architects do when they started running out of land? They went in a new direction: up. There are two main ways to “build up” and find new space for advertising that I’ll describe today. 1. Find new spaces […]

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Spice up your copy!

Company: Seamless.com Medium: public transit display One of the unwritten rules of New York public transit is to avoid eye contact at all costs. For this reason, ad space is sometimes monopolized by one company for an entire subway car, forcing you to read every single ad. Often these are the exact same ad over […]

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Amnesty International: Too Graphic to be Effective?

Earlier today a friend asked me about my thoughts on a BuzzFeed post titled “The Most Powerful Ads Of Amnesty International“. This post has a compilation of some of Amnesty International’s most compelling and graphic images, such as these two below: These pictures are heartbreaking, and really illustrate what the brand is fighting for. But […]

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Dollar Shave Club

It’s hard to determine what will become a viral video. Marketing firms try their hardest to create formulas and procedures to create them, but as soon as an equation seems to fit, a new viral video breaks all the rules. Currently, it seems that the most shareable/popular videos are either made by quirky individuals or […]

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Apple’s 1984: Who’s Big Brother now?

In 1984, Apple released a commercial that changed the history of advertising.   Though this commercial was only aired during the Super Bowl, it caused ripple effects around the country, being shown incessantly on news shows that night. The commercial won many awards, including the 1984 Cannes Grand Prix and “Best Super Bowl Spot” in […]

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Bell Bajao: advertising with substance

Some companies want amazing advertising, but you can’t have amazing advertising without a good product. In Seth Godin’s book,¬†Purple Cow,¬†he pushes marketers to look at the process of marketing not just from the point of communications, but all the way back to the research and development stage. This nonprofit campaign called Bell Bajao, or Ring […]

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People for Smarter Cities

Company: IBM Campaign: People for Smarter Cities Agency: Ogilvy & Mather France This campaign is innovative for a number of reasons. The first is that it caters to the customer first. This piece of advertising does not just scream at people walking by to pay attention (which is what it often feels like when you […]