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Build an Experience

Look at Yelp. Nine times out of ten, a bad review comes down to someone’s experience with a staff member. When building a brand, you’re shaping every experience that a user shares with your company. Today I want to give the spotlight to one of my favorite stores in New York: Cure Thrift Shop. Not […]

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Case Study

Amnesty International: Too Graphic to be Effective?

Earlier today a friend asked me about my thoughts on a BuzzFeed post titled “The Most Powerful Ads Of Amnesty International“. This post has a compilation of some of Amnesty International’s most compelling and graphic images, such as these two below: These pictures are heartbreaking, and really illustrate what the brand is fighting for. But […]

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Case Study

Bell Bajao: advertising with substance

Some companies want amazing advertising, but you can’t have amazing advertising without a good product. In Seth Godin’s book,¬†Purple Cow,¬†he pushes marketers to look at the process of marketing not just from the point of communications, but all the way back to the research and development stage. This nonprofit campaign called Bell Bajao, or Ring […]