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Case Study

Build an Experience

Look at Yelp. Nine times out of ten, a bad review comes down to someone’s experience with a staff member. When building a brand, you’re shaping every experience that a user shares with your company. Today I want to give the spotlight to one of my favorite stores in New York: Cure Thrift Shop. Not […]

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Case Study

Bell Bajao: advertising with substance

Some companies want amazing advertising, but you can’t have amazing advertising without a good product. In Seth Godin’s book,¬†Purple Cow,¬†he pushes marketers to look at the process of marketing not just from the point of communications, but all the way back to the research and development stage. This nonprofit campaign called Bell Bajao, or Ring […]