Tag Archives: Seth Godin

Build an Experience

Look at Yelp. Nine times out of ten, a bad review comes down to someone’s experience with a staff member. When building a brand, you’re shaping every experience that a user shares with your company.

Today I want to give the spotlight to one of my favorite stores in New York: Cure Thrift Shop.

P1000508Not only is it a great thrift store that donates all profits to diabetes research, but it has also managed to cultivate a certain ambiance that welcomes the culture of thrift shopping (not the Macklemore culture, but the thrill of a sweet vintage discovery).

Cure Thrift store hoursIn a recent blog post, Cure even designed a job posting that fits perfectly with the NYC style of Broadway casting calls (and how hard it is to get a job here!).

Cure Thrift Shop is my local brand crush.

 

 

Tagged , , , , , , , , , , ,

Bell Bajao: advertising with substance

Some companies want amazing advertising, but you can’t have amazing advertising without a good product. In Seth Godin’s book, Purple Cow, he pushes marketers to look at the process of marketing not just from the point of communications, but all the way back to the research and development stage. This nonprofit campaign called Bell Bajao, or Ring The Bell, has a beautiful and striking ad because it has an innovative business plan.

By calling on men in society to take a stand, and teaching them to simply make abusers aware that they are being watched, allows, entire towns to stop domestic abuse and feel empowered.

PS. I found this campaign through the AdC Council’s amazing blog, Adlibbing.org

Tagged , , , , , , , , , ,