Some companies want amazing advertising, but you can’t have amazing advertising without a good product. In Seth Godin’s book, Purple Cow, he pushes marketers to look at the process of marketing not just from the point of communications, but all the way back to the research and development stage. This nonprofit campaign called Bell Bajao, or Ring The Bell, has a beautiful and striking ad because it has an innovative business plan.
By calling on men in society to take a stand, and teaching them to simply make abusers aware that they are being watched, allows, entire towns to stop domestic abuse and feel empowered.
PS. I found this campaign through the AdC Council’s amazing blog, Adlibbing.org