Copyright law is pretty sticky business, just ask Johnny Walker. But even taking copyrights out of the equation, it’s important to make sure to differentiate yourself from the rest of the marketplace. When naming a company, product, or campaign, it is best practice to Google the potential name and see what pops up. If the […]
Look at Yelp. Nine times out of ten, a bad review comes down to someone’s experience with a staff member. When building a brand, you’re shaping every experience that a user shares with your company. Today I want to give the spotlight to one of my favorite stores in New York: Cure Thrift Shop. Not […]
As seen in the picture below, advertisable space has gotten a little crowded recently. So what did architects do when they started running out of land? They went in a new direction: up. There are two main ways to “build up” and find new space for advertising that I’ll describe today. 1. Find new spaces […]
When people hear the word “brand,” they usually think of a company’s name, logo, and the products or services they provide. But a brand shouldn’t be just that. Branding is how a company is characterized and set apart from its competitors. This characterization is shown just like our own personalities: through communication. You learn about […]
Watch this TED Talk: it’s amazing and this blog post relies on you watching it. Warning: the text below has spoilers for the TED Talk above. In Amy Cuddy’s TED Talk, she demonstrated how our body language not only dictates how others see us, but how we see ourselves. As I watched this video, my […]
Allison Munson 