Tag Archives: IKEA

IKEA adopted me.

I’m obsessed with IKEA. It’s one of my favorite companies in terms of branding, meticulous detail for all aspects of marketing, history, and Swedish meatballs.

So when IKEA started the IKEA Family card program, and it was free, why wouldn’t I join?

This card gives me exclusive discounts, free coffee or tea with every visit, 90 day price protection, and 30 minutes of extra Småland time. I may not be a parent, but I know how valuable that extra 30 minutes is. And those are just the brochure benefits.

My IKEA Family card

The Family card now hangs on my key chain just like the card for Rite-Aid or the key to my bike lock. But unlike Kroger or Walgreen’s cards, a sense of exclusivity is also provided with IKEA. It’s odd to feel exclusive when IKEA encourages everyone to get this card, but when you’re a member you are the only one that hears about certain promotions, and certain products (namely the office supply and baby-proofing items near the cafe) can only be bought with an IKEA Family card.

This card makes me feel like I’m in the in crowd, which is a primal desire of us all. It’s also possible I just really like IKEA. I’ll probably talk more about IKEA very soon.

IKEA wrote a book!

What would make it worth it for you to want to join the IKEA Family?

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We need elbow room

As seen in the picture below, advertisable space has gotten a little crowded recently.

Overstimulating ads

So what did architects do when they started running out of land? They went in a new direction: up.

There are two main ways to “build up” and find new space for advertising that I’ll describe today.

1. Find new spaces to buy, like the food cart below:

IMAG0581

This is the simplest form of “new media”. This requires no change in how you advertise, just where you put it. In the last two months that these food cart ads have popped up, the most interesting/eye-catching ads have been like the one above, not even selling a product. This form doesn’t make your ad more memorable, but it at least gives it some elbow room and allows it to be seen.

2. Use the space you already have:

NYC coffee shop "The Bean" draws in customers with it's flamboyancy

The space you already own – your store, kiosks, product packaging, etc. – is your best asset. This is how people see you anyways, so why not show people what you’re made of?

Pretty bar codes are pretty

For instance, why doesn’t everyone have a decorative barcode? They’re easy to make and are an innovative continuance of your brand.

This is what you see on the ceiling when you lay on a bed in IKEA

IKEA is one of my favorite brands when it comes to marketing. The above picture I took while trying out one of their mattresses. Each bed had a different statement pointing out a feature.

What are your favorite creative uses of space?

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