Tag: IKEA

IKEA adopted me.

Post author By allisonmunson
Post date March 4, 2014
1 Comment on IKEA adopted me.

I’m obsessed with IKEA. It’s one of my favorite companies in terms of branding, meticulous detail for all aspects of marketing, history, and Swedish meatballs. So when IKEA started the IKEA Family card program, and it was free, why wouldn’t I join? This card gives me exclusive discounts, free coffee or tea with every visit, […]

Tags brooklyn, card, deal, discounts, exclusive, IKEA, IKEA Family, membership

Case Study

We need elbow room

Post author By allisonmunson
Post date August 9, 2013
2 Comments on We need elbow room

As seen in the picture below, advertisable space has gotten a little crowded recently. So what did architects do when they started running out of land? They went in a new direction: up. There are two main ways to “build up” and find new space for advertising that I’ll describe today. 1. Find new spaces […]

Tags advertising, barcode, Brand, coffee shop, IKEA, marketing, nyc, print