Look at Yelp. Nine times out of ten, a bad review comes down to someone’s experience with a staff member. When building a brand, you’re shaping every experience that a user shares with your company.
Today I want to give the spotlight to one of my favorite stores in New York: Cure Thrift Shop.
Not only is it a great thrift store that donates all profits to diabetes research, but it has also managed to cultivate a certain ambiance that welcomes the culture of thrift shopping (not the Macklemore culture, but the thrill of a sweet vintage discovery).
In a recent blog post, Cure even designed a job posting that fits perfectly with the NYC style of Broadway casting calls (and how hard it is to get a job here!).
Cure Thrift Shop is my local brand crush.