Copyright law is pretty sticky business, just ask Johnny Walker. But even taking copyrights out of the equation, it’s important to make sure to differentiate yourself from the rest of the marketplace. When naming a company, product, or campaign, it is best practice to Google the potential name and see what pops up. If the […]
Build an Experience
Look at Yelp. Nine times out of ten, a bad review comes down to someone’s experience with a staff member. When building a brand, you’re shaping every experience that a user shares with your company. Today I want to give the spotlight to one of my favorite stores in New York: Cure Thrift Shop. Not […]
Spice up your copy!
Company: Seamless.com Medium: public transit display One of the unwritten rules of New York public transit is to avoid eye contact at all costs. For this reason, ad space is sometimes monopolized by one company for an entire subway car, forcing you to read every single ad. Often these are the exact same ad over […]
I love your copy.
When people hear the word “brand,” they usually think of a company’s name, logo, and the products or services they provide. But a brand shouldn’t be just that. Branding is how a company is characterized and set apart from its competitors. This characterization is shown just like our own personalities: through communication. You learn about […]
Apple’s 1984: Who’s Big Brother now?
In 1984, Apple released a commercial that changed the history of advertising. Though this commercial was only aired during the Super Bowl, it caused ripple effects around the country, being shown incessantly on news shows that night. The commercial won many awards, including the 1984 Cannes Grand Prix and “Best Super Bowl Spot” in […]