Tag: IBM

Apple’s 1984: Who’s Big Brother now?

Post author By allisonmunson
Post date July 1, 2013
3 Comments on Apple’s 1984: Who’s Big Brother now?

In 1984, Apple released a commercial that changed the history of advertising. Though this commercial was only aired during the Super Bowl, it caused ripple effects around the country, being shown incessantly on news shows that night. The commercial won many awards, including the 1984 Cannes Grand Prix and “Best Super Bowl Spot” in […]

Tags 1984 (advertisement), Apple, Big Brother, branding, commercial, IBM, IPad, iPhone, marketing, Samsung, Sports, Super Bowl, United States

Case Study

People for Smarter Cities

Company: IBM Campaign: People for Smarter Cities Agency: Ogilvy & Mather France This campaign is innovative for a number of reasons. The first is that it caters to the customer first. This piece of advertising does not just scream at people walking by to pay attention (which is what it often feels like when you […]

Tags advertising, IBM, innovation, marketing