Tag: copy

Spice up your copy!

Post author By allisonmunson
Post date August 6, 2013
1 Comment on Spice up your copy!

Company: Seamless.com Medium: public transit display One of the unwritten rules of New York public transit is to avoid eye contact at all costs. For this reason, ad space is sometimes monopolized by one company for an entire subway car, forcing you to read every single ad. Often these are the exact same ad over […]

Tags advertising, branding, copy, marketing, mta, nyc, seamless, subway, twerking

Case Study

I love your copy.

Post author By allisonmunson
Post date July 12, 2013
4 Comments on I love your copy.

When people hear the word “brand,” they usually think of a company’s name, logo, and the products or services they provide. But a brand shouldn’t be just that. Branding is how a company is characterized and set apart from its competitors. This characterization is shown just like our own personalities: through communication. You learn about […]

Tags ads, billboard, Brand, branding, copy, manhattan mini storage, personality, storage