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Tag: typography

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Case Study

Helvetica is not your friend

  • Post author By allisonmunson
  • Post date September 2, 2014
  • No Comments on Helvetica is not your friend

Copyright law is pretty sticky business, just ask Johnny Walker. But even taking copyrights out of the equation, it’s important to make sure to differentiate yourself from the rest of the marketplace. When naming a company, product, or campaign, it is best practice to Google the potential name and see what pops up. If the […]

  • Tags Academy, Brand, branding, font, Helvetica, logo, marketing, typography

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