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Case Study

The Premiere Strategy

If you’ve ever talked to me about marketing, or even if you’ve read my other posts, you know how much I love the Australian talk show Gruen Planet. I first fell in love with this show before I even watched it, when it was still called “The Gruen Transfer”.* A few years back I was perusing […]

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Case Study

Amnesty International: Too Graphic to be Effective?

Earlier today a friend asked me about my thoughts on a BuzzFeed post titled “The Most Powerful Ads Of Amnesty International“. This post has a compilation of some of Amnesty International’s most compelling and graphic images, such as these two below: These pictures are heartbreaking, and really illustrate what the brand is fighting for. But […]