As seen in the picture below, advertisable space has gotten a little crowded recently. So what did architects do when they started running out of land? They went in a new direction: up. There are two main ways to “build up” and find new space for advertising that I’ll describe today. 1. Find new spaces […]
I'm a nerd of many varieties, most notably in marketing and dance.
I strive to break stereotypes.
Spice up your copy!
Company: Seamless.com Medium: public transit display One of the unwritten rules of New York public transit is to avoid eye contact at all costs. For this reason, ad space is sometimes monopolized by one company for an entire subway car, forcing you to read every single ad. Often these are the exact same ad over […]
The Premiere Strategy
If you’ve ever talked to me about marketing, or even if you’ve read my other posts, you know how much I love the Australian talk show Gruen Planet. I first fell in love with this show before I even watched it, when it was still called “The Gruen Transfer”.* A few years back I was perusing […]
Reacting is important.
I know I’ve said this before, but it needs to be said again: social media is about conversations. The best way to manage social media is not just by being proactive, but by being reactive. A good example of this is Oreo. During the 2013 Super Bowl, Oreo had a marketing team staying up all […]
I love your copy.
When people hear the word “brand,” they usually think of a company’s name, logo, and the products or services they provide. But a brand shouldn’t be just that. Branding is how a company is characterized and set apart from its competitors. This characterization is shown just like our own personalities: through communication. You learn about […]
Earlier today a friend asked me about my thoughts on a BuzzFeed post titled “The Most Powerful Ads Of Amnesty International“. This post has a compilation of some of Amnesty International’s most compelling and graphic images, such as these two below: These pictures are heartbreaking, and really illustrate what the brand is fighting for. But […]
Dollar Shave Club
It’s hard to determine what will become a viral video. Marketing firms try their hardest to create formulas and procedures to create them, but as soon as an equation seems to fit, a new viral video breaks all the rules. Currently, it seems that the most shareable/popular videos are either made by quirky individuals or […]
Apple’s 1984: Who’s Big Brother now?
In 1984, Apple released a commercial that changed the history of advertising. Though this commercial was only aired during the Super Bowl, it caused ripple effects around the country, being shown incessantly on news shows that night. The commercial won many awards, including the 1984 Cannes Grand Prix and “Best Super Bowl Spot” in […]
Between Tumblr and Reddit, it’s obvious that people like funny things. One of the best ways to get people to notice your brand is through humor, which can be particularly difficult when you’re a brand with very professional and serious values. Luckily, Taco Bell doesn’t need to act serious. Recently Taco Bell has gotten a […]
Bell Bajao: advertising with substance
Some companies want amazing advertising, but you can’t have amazing advertising without a good product. In Seth Godin’s book, Purple Cow, he pushes marketers to look at the process of marketing not just from the point of communications, but all the way back to the research and development stage. This nonprofit campaign called Bell Bajao, or Ring […]