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Case Study

TED: What is your brand’s body language?

Watch this TED Talk: it’s amazing and this blog post relies on you watching it. Warning: the text below has spoilers for the TED Talk above. In Amy Cuddy’s TED Talk, she demonstrated how our body language not only dictates how others see us, but how we see ourselves. As I watched this video, my […]

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Case Study

People for Smarter Cities

Company: IBM Campaign: People for Smarter Cities Agency: Ogilvy & Mather France This campaign is innovative for a number of reasons. The first is that it caters to the customer first. This piece of advertising does not just scream at people walking by to pay attention (which is what it often feels like when you […]