If you’ve ever talked to me about marketing, or even if you’ve read my other posts, you know how much I love the Australian talk show Gruen Planet. I first fell in love with this show before I even watched it, when it was still called “The Gruen Transfer”.* A few years back I was perusing […]
I know I’ve said this before, but it needs to be said again: social media is about conversations. The best way to manage social media is not just by being proactive, but by being reactive. A good example of this is Oreo. During the 2013 Super Bowl, Oreo had a marketing team staying up all […]
When people hear the word “brand,” they usually think of a company’s name, logo, and the products or services they provide. But a brand shouldn’t be just that. Branding is how a company is characterized and set apart from its competitors. This characterization is shown just like our own personalities: through communication. You learn about […]
Earlier today a friend asked me about my thoughts on a BuzzFeed post titled “The Most Powerful Ads Of Amnesty International“. This post has a compilation of some of Amnesty International’s most compelling and graphic images, such as these two below: These pictures are heartbreaking, and really illustrate what the brand is fighting for. But […]
It’s hard to determine what will become a viral video. Marketing firms try their hardest to create formulas and procedures to create them, but as soon as an equation seems to fit, a new viral video breaks all the rules. Currently, it seems that the most shareable/popular videos are either made by quirky individuals or […]
In 1984, Apple released a commercial that changed the history of advertising. Though this commercial was only aired during the Super Bowl, it caused ripple effects around the country, being shown incessantly on news shows that night. The commercial won many awards, including the 1984 Cannes Grand Prix and “Best Super Bowl Spot” in […]
Between Tumblr and Reddit, it’s obvious that people like funny things. One of the best ways to get people to notice your brand is through humor, which can be particularly difficult when you’re a brand with very professional and serious values. Luckily, Taco Bell doesn’t need to act serious. Recently Taco Bell has gotten a […]
Some companies want amazing advertising, but you can’t have amazing advertising without a good product. In Seth Godin’s book, Purple Cow, he pushes marketers to look at the process of marketing not just from the point of communications, but all the way back to the research and development stage. This nonprofit campaign called Bell Bajao, or Ring […]
Watch this TED Talk: it’s amazing and this blog post relies on you watching it. Warning: the text below has spoilers for the TED Talk above. In Amy Cuddy’s TED Talk, she demonstrated how our body language not only dictates how others see us, but how we see ourselves. As I watched this video, my […]
Company: IBM Campaign: People for Smarter Cities Agency: Ogilvy & Mather France This campaign is innovative for a number of reasons. The first is that it caters to the customer first. This piece of advertising does not just scream at people walking by to pay attention (which is what it often feels like when you […]
Allison Munson 